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Click Here for more informationBefore answering this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
Main difference between search engine and directory lay is the way websites get entered into their index. People submit their sites to the directories, which are reviewed by human editors. Think of the directories as collections of Internet sites organized by subject. Search engines work by sending out a spider to fetch as many documents as possible. Following, another program called an indexer, reads these documents and creates an index based on the words contained in each document.
Having said that, let's see why you should not submit your site to the Search Engines.
More than 90% of the search engines traffic comes from three major search engines Google, Yahoo! and MSN.
You can see many ads on the Internet which look like this: "submit your site on X00.000 search engines…"
Submitting your site on hundreds of thousands of search engines wouldn't help and is simply not worthwhile. Save your money as you would do when you see ad's like: "loose weight while you sleep".
These three search engines provide results for many other search engines, and if you are listed on these three search engines, your site will be listed on many other search engines as well.
Altavista for example show results from the Yahoo! index. Rankings are not the same, because the algorithm is different but the index is the same. If your site is new and is listed on Yahoo but not on Altavista, be patient and do nothing. Altavista will show your site when they update their index from yahoo. AOL (America On Line) and Netscape use Google index. They additionally receive listings from DMOZ. There are many examples.
The so called "Meta" search engines like DogPile or Metacrawler are showing results from Google and Yahoo amongst. These search engines actually search the top search engines and show combined results.
If your site is not new, there is a chance that search engines spiders already find your site and index it. So before doing anything check if your site is already listed, even if you did not submit your site to any search engine.
But what you should you do if your site is just uploaded? As we already explain search engines are equipped with spiders which will find on your site. All you need is to submit your site in Directories, and search engines spiders will find your link and your site will be indexed. But be sure to provide enough "food" for the spiders. That is, submit your site in enough directories, and you will make that process shorter.
While submission to the search engines is wasting of your time, submission to the directories is not. You will benefit from submitting your site to Directories, not only because search engines will find your link there and index your site, but you will also increase your link popularity. Search engines consider each link which is pointing to your site as kind of vote and give it a "credit" for each "vote".
That's why you should submit your site to as many directories you can. However, don't expect bulk traffic from the directories. Even the biggest directories like Yahoo! or DMOZ are not able to deliver load of traffics. On the other side, traffic delivered though the directories is usually quality traffic, because these people are browsing to the find products or services that you offer.
Submitting your site more than once to search engines might slow down indexing time. If you still want to submit your site to search engines, do that just once, and do that manually. Companies which advertise that they will submit your site on X00.000 will not do that manually, that is for sure. They use automated submission software, even all major search engines mention in their submission guidelines that you should submit your site manually. And major search engines are what you should care for only. You remember the fact where the over 90% of traffic comes from?
Remember that only submitting your site to the search engines does nothing to increase your ranking in most cases. If web site optimization on your web site is not properly implemented or is not implemented at all chances are small that your site will be on first few pages with results. And having in mind that only about 7% of the people look further then third page, top is the only place you want to be.
How to calculate if the search engine optimization is worth to invest in? Consider this: What is the annual worth of one customer to you?" Is it 25 €, 250 €, or perhaps 2500 €? How many customers you need to get the invested money back?
Optimization of your website might be one of your best investments ever, if is planed and implemented right.
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The hoplink system has been a familiar feature of the affiliate marketing landscape since the earliest days of clickbank. But it suffers from a few shortcomings that have been the focus of frequent discontent among clickbank members.
The enhanced hoplink system, announced in October 2003, represents ClickBank's vision of a more robust and flexible referral architecture that will meet the increasingly sophisticated expectations of a growing membership. This article discusses the benefits of the new system and explains the practical issues that merchants and affiliates will face when migrating to it.
The simplicity of the original hoplink system (now dubbed the regular hoplink system) has been a major contributor to the popularity of ClickBank's affiliate network. To refer a prospect to a ClickBank merchant, you simply create a hyperlink to ClickBank's hoplink server, using a URL format that incorporates your ClickBank affiliate nickname and that of the merchant:
http://hop.clickbank.net/?AFFILIATE/VENDOR
The hoplink server redirects your prospect to the merchant's website, simultaneously creating the essential affiliate tracking cookie in his browser.
Affiliates with established businesses that use regular hoplinks in this manner are free to continue without modifying their existing configurations. But to exploit the richer functionality resulting from ClickBank's ongoing system development, it might be worth considering an upgrade to the enhanced hoplink format.
Enhanced hoplinks use a basic URL format that can be extended with optional parameters to provide greater control over the referral process. The optional parameters are denoted by their surrounding square braces [ and ].
http://AFFILIATE.cb.kount.com/hop/TIMESTAMP/MERCHANT/[PAGE/[PROMO/]][?QUERYSTRING]
Although the enhanced hoplink URL format is very different to its predecessor, it performs largely the same function, albeit with much greater flexibility.
For example, the new format allows affiliates to specify a destination page number. This is interpreted by the hoplink server to direct the prospect to a specific product page on the merchant's site. This feature alone (known as deep linking) justifies the change of format, allowing merchants who sell multiple products to establish the most efficient referral relationships with their affiliates. Multi-product merchants who implement deep linking for the first time will likely see a major improvement in their sales conversion rate, which is welcome news for them and for their affiliates.
Another optional component of the enhanced hoplink URL is its promotional code - an identifier that affiliates can use to track the effectiveness of their traffic campaigns. This code may be up to 4 alphanumeric characters and it identifies the source of the referral, enabling affiliates to monitor the performance of individual promotional tactics. Future enhancements to the ClickBank stats reporting system will provide affiliates with the tools necessary to exploit this feature, enabling detailed numerical analysis of referrals, aggregated by their assigned promotional codes.
Unfortunately, despite its attractions, there is an obstacle in migrating to the enhanced hoplink URL format; its timestamp component. This feature was introduced as a security measure and as part of ClickBank's efforts to combat affiliate spam, but it has the unwelcome side-effect of complicating the lives of legitimate affiliates.
The timestamp element of the URL is a representation of the current date and time in a standardized format, known as Epoch time. Epoch time is the number of seconds elapsed since 00:00:00 GMT on 01 January 1970, expressed as a 10-digit integer. If the timestamp in an affiliate referral is not accurate (to within about 30 minutes) the hoplink server will rejected it. Since Epoch time uses a common time zone (GMT), the Epoch time calculation for a given instant always produces the same result, regardless of where in the world it takes place. This overcomes the complications that would otherwise arise when affiliate referrals are made by web servers located in time zones other than that of ClickBank's server.
The problem with time-stamping is that the current time is constantly changing, so the timestamp value must be programmatically generated every time a referral takes place. The simplest and most reliable way to do this is by including a rudimentary server-side script in the page that hosts the referral link. Although this is very simple to implement, it relies on the page being delivered by a web server. In other words, it specifically excludes referral links in static media, such as ebooks and newsletters.
Affiliates who rely heavily on non-web media may be disgruntled by this apparently discriminatory policy. However, the problem is relatively easily remedied. By routing all static affiliate referrals via an intermediate redirection page, hosted on a web server, the timestamp element can be dynamically generated on demand. Admittedly, this means that affiliates who wish to use enhanced hoplinks must have their own web presence, which is far from the norm among ClickBank affiliates. But this was, after all, ClickBank's intention in introducing the feature - it forces all affiliates to be more visible and more accountable for the traffic they generate. And, in the longer term, as the enhanced hoplink gains popularity, it is likely that 3rd party services will spring up, offering affiliates a simple and low-cost solution to this problem.
At the time of writing, ClickBank has activated the enhanced hoplink system but has not yet completed the database and control panel changes necessary to exploit its optional features. So, although we are free to implement our affiliate referrals using enhanced hoplinks, it may be some time before the benefits of doing so become visible.
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Click Here for more informationMany people may have signed up to Foursquare who may wish to check-in to their location using their computer rather than their mobile phone. This article shows you how to do this in 3 easy steps.
1. Login to the Foursquare Mobile website
At the moment, you cannot check in to Foursquare using the main website as Foursquare is a mobile-based social networking site. However, you can login to Foursquare using its mobile site. Therefore, to check in, go to http://foursquare.com/mobile/ and click 'Log in'.
2. Find Location
You will then be able to check in by clicking on 'Check-in' and entering the name of your location.
If the venue is not known, you will be presented with a list of possibilities. If one of these fits with the description of where you are, you can select it to check-in. If nothing on the list fits the description of the venue you are in, you will have to add it to Foursquare before you can check in there.
3. Check in
Once you have entered your location, you can decide whether to show your location to friends, or whether to keep the check-in private. You can also decide whether to share your check-in with friends via twitter or facebook.
If your check-in is public, you can decide to add a 'shout', which will be a message displayed with your check-in.
Once you have made these decisions, you can click on 'Check-in'. This will then be entered as an activity on your history.
As you can see, it is not difficult to check in to Foursquare online. Obviously, you must make sure that you are in the location you say you are in - other this could be seen as cheating. However, this is a good way to check in for those who have signed up to Foursquare but do not yet have smart phones on which they can access the site.
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Click Here for more informationHere's a way to protect the products you sell with clickbank, using their built-in protection and by implementing a 30-day expiration, all without having to worry about managing databases or customer lists.
THE FIRST STEP
First of all, clickbank protection is decent as it is. If you want to keep your customers from passing the thank you page URL around to friends, there are a couple of things you can do.
Login to your Clickbank account: http://www.clickbank.com/login.html
At the top there's a link that says "Click HERE to modify your account". Click on the link.
On this page there are two links at the top, but one says "Click HERE to modify your account." Click on this one.
You should be at the page that allows you to edit the prices of all your Clickbank products. Scroll down to the bottom where it says:
Secret key (up to 16 letters & digits)
You should see a text box here. If it's empty, choose a secret key, type it in and remember it. It can be anything you want, but it should be different than your Clickbank password.
"COOKIE CUTTER" TOOLS
If you've looked around the Clickbank site you'd know that Clickbank offers some friendly pieces of code in a few different programming languages like Perl and PHP that can help you protect your downloads. Basically this is what happens:
* Your order link contains what's called a "seed". This is just a word or a piece of text, which can be anything you want.
* Your customer clicks on the order link and pays.
* Clickbank takes that seed, and uses your secret key on it -- basically mashes the two together and does a bunch of crazy stuff to come up with a garbled piece of junk. But this a garbled piece of junk that can ONLY come from this seed and secret key. You change the value of the seed or secret key even a little and this "hash" changes.
* The seed and the hash are passed back to the thank you page where your Clickbank script sits. (We have the secret key added to your script, and it never changes, so it doesn't need to be handed to us by Clickbank.) This Clickbank script takes the seed and the secret key and does the same crazy shit Clickbank did to us to compute your own hash.
Clickbank calls this their "cbpop" or Clickbank Proof of Purchase.
The hash was something we figured out on your own and the hash Clickbank are compared. If they match, we're in business because the customer here really did buy from us.. The customer can't figure this out on his or her own because they never actually saw the secret key. (And no, you can't "reverse" a hash to figure out the original secret key.)
If you get nothing out of what I just told you, remember this: it's almost impossible for anyone to figure out the right Proof of Purchase code without that secret key.
USING SOMEONE ELSE'S CODE
This is the PHP function they give us:
function cbValid($seed, $cbpop, $secret_key) {
// A bunch of stuff in here...
}
This function cbValid takes three parameters: $seed, $cbpop, and $secret_key. The script goes through that last step of ours I explained above, does the crazy shit and then compares the result to the one given to us by Clickbank.
Now we need to figure out what to do if your customer really didn't pay. The easiest thing to do, is just stop the script in its tracks, preventing the page under it from loading.
if (!cbValid($seed, $cbpop, $secret_key)) die();
The exclamation point means "not". We're saying, first try this...
cbValid($seed, $cbpop, $secret_key)
.. pass the seed, proof of purchase, and secret key into your black box. If the function tells us NO, do the rest. In this case, "die". Die stops everything immediately, so if you have HTML or PHP code below that line, it won't be looked at if the Clickbank validation fails.
The "proper" way to grab $seed from the query string is this way:
if (!cbValid($_GET["seed"], $_GET["cbpop"], $secret_key)) die();
You could also redirect the user to an error page of yours if you like:
if (!cbValid($_GET["seed"], $_GET["cbpop"], $secret_key)) {
header("Location:http://www.your.host/error.html");
die();
}
Instead of $seed and $cbpop we use $_GET["seed"] and $_GET["cbpop"]. This is because the variables don't appear magically out of thin air, they really appear in the URL as http://www.your.url/test.php?seed=SOMESEED&cbpop=SOMEPOP. We want these values to be taken out of the URL.
USE MINE
Here's a zip file containing your cb.php script: http://www.jumpx.com/tutorials/clickbank/cb.zip
Save it, unzip it, and open cb.php. Near the top should be a line such as:
$secret_key = "YOUR_SECRET_KEY";
Change YOUR_SECRET_KEY to that secret key you set in the Clickbank control panel.
Now, for usage... your thank you pages will have to end in .php here. Like, thankyou.php (and now it doesn't matter if they have obvious names or not -- because they'll be thoroughly inaccessible to thieves. Remember, you can simply rename your HTML pages so they end in .php and they'll still work just fine.
Put this line at the top of you thank you page script:
Be sure to upload cb.php to the same folder as your thank you page. Now, when someone goes to the thank you page, the first thing the thank you script will do is run everything in cb.php, and cb.php will take the data Clickbank has passed to see if it matches.
You're going to have to change your Clickbank order links a little. This is what they should look like now:
Replace YOUR_CLICKBANK_ID with, of course, your Clickbank ID and YOUR_SEED with the seed you want to use. This can be anything, something simple that's short and one word like the product name. But NOT your secret key.
YOUR_PRODUCT_ID is the number Clickbank shows to the left of each thank you page as you add it. When you're testing, be sure to set the price at $0.00. Once everything's in place you can raise the price of the item to $19.95 or $29.95 or whatever it's priced at.
http://www.clickbankguide.com/merchant.htm#account will explain everything if you're a Clickbank newbie.
COULDN'T THE DOWNLOAD URL, HASH, AND RECEIPT BE SHARED?
You can't prevent sharing completely... after all, your customer can always download the file and share the file, not the download URL, to friends. We can do one thing to give these would-be freeloaders a bit of a headache, and that is expiration.
Here we can say, 30 days after someone buys your product, the thank you page will be inaccessible to them. If they buy on October 25th, they can bookmark and revisit that thank you page up until November 25th at the exact time they made their purchase. It's kind of a nice compromise because it gives honest people enough time to get what they need but at the same time it becomes impractical to share the URL.
In chapter 9 of my book, Simple PHP (http://www.simplephp.com), I explained how time works on computers, they use a big number which is just a count of how many seconds have passed since January 1st, 1970. I also explained that there was a function, called strtotime(), which we could use to determine this "number" or timestamp of a certain date. For example, 30 days ago or 1 year ago.
30 days sounds about right. To figure out the Unix timestamp of this moment, minus 30 days is:
strtotime("-30 days")
Now, to store it in a variable called $expire:
$expire = strtotime("-30 days");
But you're saying, how do I know when these people purchased? I don't have that kind of information. Aha! But you can. Remember, the seed you put in your order links can be anything you want. So let's just make it the timestamp of this exact moment.
When the customer revisits the thank you page, they can't change the seed, because as I mentioned, if you change *either* the seed or the secret key, the resulting hash (proof of purchase) will be different. So you see, they're stuck with it. But, the current time always changes!
All we have to do, in cb.php, are these two steps:
* Figure out what the timestamp was exactly 30 days ago, and store this value in $expire.
* Compare the seed and $expire. If the the value of the seed is less than that of $expire, it means that the product was purchased more than 30 days ago and the visitor shouldn't be given access to the page. Die.
We've already taken care of step one by saving the timestamp 30 days prior in $expire. Now, we compare the seed (it's $_GET["seed"], remember, because we're grabbing it out of the URL string) and $expire like:
if ($_GET["seed"] Order Now
Instead of YOUR_SEED we want PHP to call the function mktime(), which gives us the current timestamp, and output it, using echo.
echo mktime();
Now just put around it...
And shove it in there.
">Order Now
Now setup a link for $0.00 in your Clickbank control panel and try it. You can be sure it works by changing that "-30 days" in strtotime to "-5 minutes". Then try accessing the download page, then wait 5 minutes and try again. Neat, isn't it?
You say, I've done this, but I have more than one product. How do I keep someone from grabbing everything once they've grabbed one?
Have your links look like the following: ">Order Now
This way the seeds will look like "stringbeans445433" if you're selling stringbeans. Then again if you're selling corn on the cob on another sales page, you can change "stringbeans" to "cornonthecob". Now the seeds for each product will be different.
Those seeds won't be all numbers, will they? So, in cb.php, do this:
$timestamp = ereg_replace("[^0-9]","",$_GET["seed");
I won't go into a lot of detail about pattern matching, but the [^0-9] means "NOT anything from 0 to 9. It basically goes through every letter and number of $_GET["seed"], and if what's there isn't a 0, 1, 2, etc. it's replaced with nothing (hence the ""). The final result is saved in a variable called $timestamp.
Since now we're looking at $timestamp and not $_GET["seed"], let's change that if-statement:
if ($timestamp
When I extracted the timestamp from the seed, I simply removed all characters that were not numbers, leaving just the numbers contained within that string. Now I want to do the opposite. Here's an example seed:
test1074482258
I take out all the numbers and am left with "test". Next I figure out which script called cb.php (which is stored in the variable $_SERVER["SCRIPT_NAME"]). Then the script takes out everything up to the last slash (/) and everything before the first dot (.). If the script was located at "/clickbank/test.php", all that's left is "test".
If you give each thank you page a different name, and make sure all your seeds reflect the correct page, i.e. if your thank you page is called "carrots", the part of that order link containing the seed should appear as:
&seed=carrots
If you don't care how Clickbank's protection works, that's your derogative. Just get the zip file and follow the instructions I've provided in cb.php.
As far as scripts that handle several Clickbank products -- I can't recommend any at this time, since I've never across any good ones. (But you should check out Harvey Segal's free site, ClickbankGuide.com, which can answer most of your questions about Clickbank.)
Here's that script again in case you missed it: http://www.jumpx.com/tutorials/clickbank/cb.zip
Make sure to read the instructions I've supplied in cb.php, get everything setup and on your web server, and you'll be well on your way to having bulletproof protection on your Clickbank products.
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Click Here for more informationWebsite optimization is the first step in promoting your website. Those with foresight and deeper pockets will have a seo-savvy webmaster (such as myself) build the website that is optimized from the start. Otherwise, a website may need a seo-facelift later to help it be digestible to the search engines - and to make it obvious to the search engines that the keywords you are trying to be found under are truly relevant to your website. Like any specialty, performing website optimization involves skills, special tools, and a willingness to keep up with current changes in the market.
Unfortunately, hiring an SEO expert can be quite expensive. For those who want to do it themselves, here are the steps.
BOOKMARK THESE TOOLS! YOU WILL need them!
The first step in website optimization is to make sure you have well-formatted HTML. I would encourage you to use the following tool to check this: http://validator.w3.org/ Do your best to get your website as close to conformance as possible.
If you use CSS, then use a CSS validator at http://jigsaw.w3.org/css-validator/validator-uri.html There is rarely an excuse for not having it validate here.
If you follow most of the suggestions for having valid HTML code your web pages will be more digestible for the search engines, as well as being much more cross-browser compliant. You should also do this after any significant edit of the web page - to ensure that it is still compliant.
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. If you need a tool to help generate these, use this meta tag generator tool here (http://www.spiderweblogic.com/HTML-Meta-Tag-Generator.aspx) that I built.
The Title Tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The Meta-Keywords Tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engines. Remember, your visitors will see the title of the web page. Make it useful to them as well.
The Meta-Description Tag:
This is of higher importance than the keywords tag. Several search engines use it when they show your listing. It needs to encourage your potential visitors to visit your website. Of course, having keywords in here is important. But keep the primary purpose in mind as you write it. Here too, you should make sure that you don't repeat any keyword or keyword phrase more than three times.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
The third step is to work on your content - especially on your home page. Ideally you would have between 800 - 1200 words of text. It should have your most important keywords at the top, middle and the bottom of the text. If possible, use an "h1" tag at the top for your title - and have your most important keyword imbedded in it. Also, have some of your keywords in a sentence or phrase that is bolded. Keep it natural for your visitors to read. If it doesn't look natural, you will loose any visitors you have attracted.
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web site. They will see this text instead. (It is the "Alternate Text" for the image.) Try to incorporate some keywords here too - but keep with the spirit of being the "alternate text" for the image.
If you are using tables, you may even include a table "summary" attribute. The purpose of this attribute is to assist for those with disabilities to understand the contents and structure of a table. Keep all summary comments within that purpose - and add keywords only where appropriate. Note that these summary attributes may cause your web page validator to spit up an error - but this is newer item that is encouraged.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
OPTIONAL:
If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO:
Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden layers. Search engines don't like that and will ban your site.
SEO SOFTWARE TO BUY:
I have used SEO Studio to do website analysis during my optimization. This has been an invaluable tool for analyzing how saturated my keywords are in a particular web page. It is reasonably priced and I have been very satisfied with the performance. It is easy to see such things as keyword density relevance for the whole web page. It also is helpful in showing where the keywords are not (and can be). You will learn a lot about website optimization just by using this tool!
NOW WHAT?
After all this "Search Engine Optimization" you need to do a human review your website - is it natural/useful/helpful for the human visitor? Remember, getting website traffic is only half the game. This site needs to quickly convert them into paying customers.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
WEBSITE OPTIMIZATION NEWS SOURCES:
Since there are new quirks in the website optimization and website promotion that come out all the time - some that apply to all search engines, and some that apply to a particular one, it is wise to keep up to date. I strongly encourage you to join a couple of relevant mailing lists!
I really like the news sources from Entireweb.com. If you submit a site through them, I would encourage you to accept their free newsletters. They have great content. http://www.entireweb.com/submit_site/
Another place to get really great articles on website optimization or promotion is http://www.SiteProNews.com They also allow you to subscribe to their articles. Do this!
If you are serious about keeping up with your website positioning, keep up with the news. You will find these resources invaluable!