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Click Here for more informationWebsite optimization is the first step in promoting your website. Those with foresight and deeper pockets will have a seo-savvy webmaster (such as myself) build the website that is optimized from the start. Otherwise, a website may need a seo-facelift later to help it be digestible to the search engines - and to make it obvious to the search engines that the keywords you are trying to be found under are truly relevant to your website. Like any specialty, performing website optimization involves skills, special tools, and a willingness to keep up with current changes in the market.
Unfortunately, hiring an SEO expert can be quite expensive. For those who want to do it themselves, here are the steps.
BOOKMARK THESE TOOLS! YOU WILL need them!
The first step in website optimization is to make sure you have well-formatted HTML. I would encourage you to use the following tool to check this: http://validator.w3.org/ Do your best to get your website as close to conformance as possible.
If you use CSS, then use a CSS validator at http://jigsaw.w3.org/css-validator/validator-uri.html There is rarely an excuse for not having it validate here.
If you follow most of the suggestions for having valid HTML code your web pages will be more digestible for the search engines, as well as being much more cross-browser compliant. You should also do this after any significant edit of the web page - to ensure that it is still compliant.
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. If you need a tool to help generate these, use this meta tag generator tool here (http://www.spiderweblogic.com/HTML-Meta-Tag-Generator.aspx) that I built.
The Title Tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The Meta-Keywords Tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engines. Remember, your visitors will see the title of the web page. Make it useful to them as well.
The Meta-Description Tag:
This is of higher importance than the keywords tag. Several search engines use it when they show your listing. It needs to encourage your potential visitors to visit your website. Of course, having keywords in here is important. But keep the primary purpose in mind as you write it. Here too, you should make sure that you don't repeat any keyword or keyword phrase more than three times.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
The third step is to work on your content - especially on your home page. Ideally you would have between 800 - 1200 words of text. It should have your most important keywords at the top, middle and the bottom of the text. If possible, use an "h1" tag at the top for your title - and have your most important keyword imbedded in it. Also, have some of your keywords in a sentence or phrase that is bolded. Keep it natural for your visitors to read. If it doesn't look natural, you will loose any visitors you have attracted.
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web site. They will see this text instead. (It is the "Alternate Text" for the image.) Try to incorporate some keywords here too - but keep with the spirit of being the "alternate text" for the image.
If you are using tables, you may even include a table "summary" attribute. The purpose of this attribute is to assist for those with disabilities to understand the contents and structure of a table. Keep all summary comments within that purpose - and add keywords only where appropriate. Note that these summary attributes may cause your web page validator to spit up an error - but this is newer item that is encouraged.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
OPTIONAL:
If you haven't chosen a domain name yet, you may strongly consider having your top keyword phrase in the domain name, with the words separated by dashes. This is an excellent idea, but not always feasible. Many companies already have a domain name selected, or prefer to use their company name as the domain name. This is a business decision left up to the customer.
THINGS NOT TO DO:
Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.
Also, don't get too crazy with stuffing keywords where they don't belong or by repeating keywords or by having keywords in hidden layers. Search engines don't like that and will ban your site.
SEO SOFTWARE TO BUY:
I have used SEO Studio to do website analysis during my optimization. This has been an invaluable tool for analyzing how saturated my keywords are in a particular web page. It is reasonably priced and I have been very satisfied with the performance. It is easy to see such things as keyword density relevance for the whole web page. It also is helpful in showing where the keywords are not (and can be). You will learn a lot about website optimization just by using this tool!
NOW WHAT?
After all this "Search Engine Optimization" you need to do a human review your website - is it natural/useful/helpful for the human visitor? Remember, getting website traffic is only half the game. This site needs to quickly convert them into paying customers.
Once it is "Optimized", then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
WEBSITE OPTIMIZATION NEWS SOURCES:
Since there are new quirks in the website optimization and website promotion that come out all the time - some that apply to all search engines, and some that apply to a particular one, it is wise to keep up to date. I strongly encourage you to join a couple of relevant mailing lists!
I really like the news sources from Entireweb.com. If you submit a site through them, I would encourage you to accept their free newsletters. They have great content. http://www.entireweb.com/submit_site/
Another place to get really great articles on website optimization or promotion is http://www.SiteProNews.com They also allow you to subscribe to their articles. Do this!
If you are serious about keeping up with your website positioning, keep up with the news. You will find these resources invaluable!
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Click Here for more informationBlack Hat seo: Web Spamming and Linking to Bad Neighborhoods
So you want to exchange links with other web sites in order to get higher search engine rankings?
So you want to create hundreds of auto-generated, keyword rich pages for your site?
Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Firstly, lets take a look at the Google webmaster guidelines page which states:
"Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links."
I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.
So what is a web spammer?
A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto generated directories. seo circles call these types of pages "search engine clutter".
The Professional Web Spammer
The aware, professional web spammer places the search engine clutter on a secondary domain and looks for link partners. If you exchange links with these webmasters, you will be at risk of getting a penalty if one of those sites gets banned.
These sites are created on disposable (secondary) domains and they all link or redirect to a main selling website which does not link back to the spam pages. Usually, all the secondary domains link to each other too.
This professional knows all about not using the standard web page templates that come with the auto directory generation software. This webmaster is clever enough to realize that common templates will be easy to detect by search engines which means that the web spam site will get banned very quickly. This webmaster will rebuild the pages from scratch which is usually a good way to avoid detection.
The Amateur Web Spammer
The amateur web spammer, hungry for high search engine rankings will purchase software which creates search engine clutter and make the mistake of not creating a disposable domain to serve these new pages and they will use the basic easily detected templates to generate the web site.
They upload these pages to their main site and link to them. The problem with this is that if a search engine perceives these auto-generated pages as spam, it will penalize, the site that links to them as well as remove the clutter from the index.
Sometimes these sites do not get detected straight away which means that they could have a decent amount of Page Rank, but is it worth taking that chance? Your biggest challenge will be to develop the ability to detect these types of pages with the naked eye.
One Linking Myth Exploded
Please understand that you will not receive a penalty if web spam or a bad neighborhood links to your site. It is the other way around. It is only if you link to web spam or a bad neighborhood that you risk getting penalized.
There is much misunderstanding regarding this issue. Look at it from a logical point of view. If this were true that you would get a penalty, all you would have to do to eliminate all your competition would be to create some web spam and link to your competitors. So it is plain to realize that you cannot get a penalty if web spam links to you. It's the other way around.
So what is a bad neighborhood?
I do not know how exactly to define a bad neighborhood because a bad neighborhood is not a bad neighborhood until it gets defined as such by a search engine. Examples include Free For All Links pages (FFA s), Link Farms and useless directories designed to do nothing more than create the illusion of a themed web site.
A good guide to follow would be not to link to any site which does not contain useful information or relevant content. More info about bad neighborhoods here: http://www.v7n.com/forums/showthread.php?t=11376
The Obsessive Compulsive SEO practitioner
The obsessive compulsive SEO practitioner will go to any length to get top search engine rankings quickly. It is sort of like gold fever. The bug bites and it becomes difficult to let go of the insanity.
This webmaster is always looking for the easier softer way. The delusion is strong. The insanity has got a grip of the obsessive compulsive SEO. In the end, when they get sick and tired of getting banned, they swear off Internet Marketing altogether claiming that everybody in the industry is a rip off artist.
The problem is that they got exposed to rubbish before they discovered the good stuff. They have been permission marketed by someone they trusted and ended up wasting a lot of time. (and I do mean a lot of time)
Why not create a legitimate web directory?
Here is some good stuff. In the long run, it seems to me to be a lot easier to go to a script archive like hotscripts.com or scriptsearch.com and search for terms like "toplist", "directory" "community" and "portal". These single one word search terms will produce many results which contain scripts which will do a much better job of creating a directory than the latest auto-directory generation software sold by Internet marketers who own big mailing lists of newbies.
Many of these scripts are free and there is some really excellent ones you can buy. The point here is that you can create a useful web site with these scripts which you will be proud to link to.
Copyright 2004 Ed Zivkovic
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Click Here for more informationIt is estimated that reported earnings from the internet will be numbered by the trillions in the year 2005. Internet-based businesses such as virtual assistants, web development, retail, consulting and freelance services make up a large percentage of the money earned online, and there is still potential for greater earnings. In fact, more and more people are turning to the internet each day to achieve their dreams of financial freedom and running a home-based business.
Far from being a get rich quick scheme, working online requires a great deal of time, hard work and sacrifice to realize your financial goals. Yes, you can start making money online today like many advertisements claim, but the money you make today will be insignificant and small in comparison with what you can earn running an online business over the course of time.
The beauty of online business is that you can start small with a minimal investment and achieve hugely successful results. Most people already have a computer and an online connection, which is the bulk of the expense in most online businesses. Add to that knowledge and love for a particular field, product or service, and you can have a home-based business that dreams are made of.
When many people first start their online business, the money generated from selling their product or service is usually not enough to enable them to quit their day job. That is why most opt to run their online business part time while maintaining their current, full-time employment. But the simple fact that these people are selling their product or service, even if it is only to a few people, proves that there is a great potential for earnings if they continue to market their product to an even greater number of people.
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